Winning words change the circumstances you’re in, into the circumstances you want.
Build your brand. Convert your browsers into buyers. Generate leads. Validate your value.
Evergreen copy can last for decades. Although you pay for it only once, it continues to serve you and pay for itself many times over for as long as you use it. And you can use it in so many different ways: on your website, in flyers and brochures, in emails, during marketing campaigns…and more. You never have to fix it, change it, or refresh it as long as it keeps working.
+ Great Design
Great graphics, photos and web design can combine to catch the eye at first glance. But it’s the copy on every page, site, and document that seals the deal.
= Stunning Success
I weave words into wealth by putting your ideal customers and target audiences into a ‘waking trance’—the willing frame of mind that convinces them that nothing else on earth is more important than what they’re doing right now.
Copy Enhancement & Copy Writing Samples
Need conversational, captivating copy? Call Kris!
Video ScriptWeb Content
Before & After Web ContentCopy Enhancement Web Content
Before & After ArticleWeb Content
Before & After Web CopyCopy Enhancement Web Content
Web Content/Landing PageLanding Pages Web Content
Web Content/Sales PageSales Pages Web Content
Web ContentWeb Content
Web ContentWeb Content
Web ContentWeb Content
Use a brochure to tout the benefits of your product, service or cause while encouraging your readers to take the action you want them to take.
Use landing pages to target a specific audience to promote your product, service or cause and leave your competition slack-jawed with awe.
Maintain top-of-mind awareness and prominence by engaging with your customers in ways they’ll love, remember, and thank you for.
An easy-to-navigate, welcoming, attractive, responsive website is crucial. Without one, you’re leaving money on the table.
A blog helps you build relationships with existing and prospective customers, showcase your expertise, and gain credibility as the only logical provider in your niche.
Throw a spotlight on your successes. This is the ideal place for your true stories of customers helped and problems solved. Engage your target audience at this level to win their trust.
Website Content & Copy
Your website must rivet your target audience into place within eight seconds, so it’s no place to skimp when it comes to enlisting the service of a competent copywriter.
When you have the talking points, the outline or the first draft in the bag, copy editing & enhancement can make the difference between “meh” and “marvelous”, between “Sorry!” and “SALE!
Few websites can be considered complete without a captivating video.
Do it right=no worries. Do it wrong= get your site flagged and de-listed.
Online and off, sales letters maintain their status as top producers and should be a regular part of your marketing plan.
What’s new and newsworthy with you? Tout a new product or service, throw the spotlight on an award you’ve won, or report on special outreach events in ways that media moguls will snap up and distribute to your target audience for you.
Get in touch
I haven’t been posting here, or at YellowBalloonPublications.com or at KrisandKritters.com or anywhere else very recently because Scholastic (my favorite high-profile client of all time!) has been keeping me busy. I don’t think I’m allowed to tell you what division of Scholastic, or specifically who the people I’m writing/editing/copy-enhancing for, but I can tell[…]
An Upwork client’s project description this week carries the headline: “Why is it so hard to get quality content?” Here’s the rest of the project description: Less than 30 hrs/week Duration: More than 6 months Seeking Expert Level Writer I am willing to pay higher rates for the most experienced freelancers So many writers, so[…]
(Ted Crail as I remember him) I thought I’d publish the following, written in 1985 by Ted Crail, Public Relations Counsel for the Animal Protection Institute of America. I just ran across it again and was very touched by it. I hope it tells the tale of my abilities even better than the scores[…]
Here’s What You Need to Know When Hiring a Professional Writer © 2017 by Kristine M Smith When you need “evergreen” sales copy that converts browsers into buyers, or compelling content that turns Looky Lou’s into loyalists year after year, here are the reasons why you should be willing to adequately compensate the professional[…]
Up in arms over cheapskates I just turned down a large six-month project that I won via a small test piece because a clueless client has no concept of the value of killer evergreen copy and content and was unwilling to pay adequately for it. The fellow didn’t want to pay anywhere near what[…]
January 2nd 2017 marked the ten year anniversary of my career as a professional copywriter. It seems longer ago than that to me– a lot longer. But ten years is a big milestone: most entrepreneurs don’t make it that long before throwing in the towel. I could have. I sure felt like it a[…]
There are times when I surprise myself–I mean really, really surprise myself–as a professional writer. I wish I could be more specific here and give you details and even brief excerpts, but the client I’m serving asked me to sign an NDA (a Non-Disclosure Agreement) so I have to keep under my hat all aspects[…]
Catch the wave here: http://yellowballoonpublications.com/ Since I’m semi-retired now as a copywriter, I’m focusing more on my author career. I’m still available for short-term copy/content/features writing and editing projects, but my focus these days is on leaving a lasting legacy as a writer on things that I can claim as my own–like books, features articles,[…]
I have not abandoned this blog…well, not entirely… It’s just that I’ve started another blog at my new website, YellowBalloonPublications.com, and I’ve been concentrating on getting that populated with sufficient blogs to let the search engines find it and to let people know I’m going to be active there… YellowBalloonPublication.com is my[…]
I’ve just read a fascinating, compelling book: A Complaint-Free World. Written by Will Bowen, it’s about his campaign to turn complaining on its head… and it’s working in literally millions of lives. What’s intriguing about the book’s value is that even people who consider themselves largely “complaint-free” can’t get through a single day[…]
In less than 48 hours I’ve landed five podcast interviews, four of them Trek-related, one of them westerns-related. I don’t have dates and times locked in yet, but I’ll fill in the details as I get them… Here are the two podcast interviews with confirmed dates and times (in chronological order) Wayne[…]
I’m feeling let down. I’m sure it’s post-excitement blues, like what happened after Christmas when I was a kid. All of the anticipation of appearing on NEW DAY NORTHWEST held me in a heightened state for so long that “normalcy” seems anti-climactic. The worst news is that the interview, although it went[…]