Guide to Good Copywriting Do-It-Yourself Business Owners, please write the way you talk! I can get turned off by (and abandon) a website faster than you can turn off a faucet. How? When whoever wrote it thinks they need to impress me with their extensive vocabulary and A+ Schoolmarm grammar and English composition[…]
I’ve been sharing Upwork project postings on my Facebook pages recently to show my friends and followers how ridiculous buyers are being when it comes to their estimated writing rates. Most buyers seem to be wanting to pay writers peanuts for hours/weeks/months of work and decades of experience. And peanuts are worth more these days[…]
Why is it that the wealthiest business people–people who charge high rates for their professional services (attorneys, Realtors, physicians, life coaches, business coaches, dentists, veterinarians, etc.)–write project descriptions like this one when looking for a writer: “Looking for a top drawer professional copy (content) (features) writer who will deeply research (topic), come up with[…]
Good Copywriters Don’t Take Your Money—They Make You Money © 2018 Kris M. Smith I’m frequently astounded when I visit freelance portals on the web where people are looking for copywriters. Most of the seekers seem to want to pay peanuts for evergreen copy and content that will serve them for years. Perhaps[…]
Dancing on the ceiling this evening over this testimonial from Teryl McLane of Scholastic Book Fairs…
Sometimes it feels deliciously sinful to sit here, dancing with words for an hour or so, and then getting paid handsomely for the time I spend doing it (along the lines of $100/hour). But then I remember the piles of money that my clients are making, day in and day out 24/7/365 with the[…]
Gads, I have been so lax about updating my testimonials page. I just did in the master document, but I haven’t done it online here. So I’ll do that now, right here: Marketing/Promotional Copywriting for Sell Sheet (for small trade show company) Mar 2018 5 stars (highest possible rating) Kristine was lightning fast[…]
Question I was asked today: Have you taken any copywriting courses? My answer: Yes. After being a sporadic features and editorial writer for 40+years, I read just about every copy writing book in existence. I could probably teach copywriting courses for a living after that. And then I applied for a local copy writing job[…]
Upchuck–er, Upwork–is Down Again
I’ve been more active on Upwork recently so I’ve earned enough income and satisfied all of my clients, thereby re-gaining my TOP-Rated status and badge. To be designated TOP-RATED at Upwork, a provider has to earn more than $1000/year and be in the top 90% ratings-wise (according to their clients) for 13 out of[…]