I haven’t been posting here, or at YellowBalloonPublications.com or at KrisandKritters.com or anywhere else very recently because Scholastic (my favorite high-profile client of all time!) has been keeping me busy. I don’t think I’m allowed to tell you what division of Scholastic, or specifically who the people I’m writing/editing/copy-enhancing for, but I can tell[…]
An Upwork client’s project description this week carries the headline: “Why is it so hard to get quality content?” Here’s the rest of the project description: Less than 30 hrs/week Duration: More than 6 months Seeking Expert Level Writer I am willing to pay higher rates for the most experienced freelancers So many writers, so[…]
(Ted Crail as I remember him) I thought I’d publish the following, written in 1985 by Ted Crail, Public Relations Counsel for the Animal Protection Institute of America. I just ran across it again and was very touched by it. I hope it tells the tale of my abilities even better than the scores[…]
Here’s What You Need to Know When Hiring a Professional Writer © 2017 by Kristine M Smith When you need “evergreen” sales copy that converts browsers into buyers, or compelling content that turns Looky Lou’s into loyalists year after year, here are the reasons why you should be willing to adequately compensate the professional[…]
Up in arms over cheapskates I just turned down a large six-month project that I won via a small test piece because a clueless client has no concept of the value of killer evergreen copy and content and was unwilling to pay adequately for it. The fellow didn’t want to pay anywhere near what[…]
January 2nd 2017 marked the ten year anniversary of my career as a professional copywriter. It seems longer ago than that to me– a lot longer. But ten years is a big milestone: most entrepreneurs don’t make it that long before throwing in the towel. I could have. I sure felt like it a[…]
There are times when I surprise myself–I mean really, really surprise myself–as a professional writer. I wish I could be more specific here and give you details and even brief excerpts, but the client I’m serving asked me to sign an NDA (a Non-Disclosure Agreement) so I have to keep under my hat all aspects[…]
Catch the wave here: http://yellowballoonpublications.com/ Since I’m semi-retired now as a copywriter, I’m focusing more on my author career. I’m still available for short-term copy/content/features writing and editing projects, but my focus these days is on leaving a lasting legacy as a writer on things that I can claim as my own–like books, features articles,[…]